The Unofficial Shopify Podcast: Entrepreneur Tales

Cross-sells & Upsells with Ezra Firestone of SmartMarketer

Episode Summary

Ezra says, "If you have a business driven by the ad model, you MUST understand upsells, cross sells... it's what's allowed us to grow to $1.5million/month."

Episode Notes

Ezra says, "If you have a business driven by the ad model, you MUST understand upsells, cross sells... it's what's allowed us to grow to $1.5million/month."

Ezra Firestone is a partner in BOOM! by Cindy Joseph and the company’s head of digital marketing. He runs a private network of eCommerce websites and regularly consults for companies across the U.S and Canada. He is the founder/creative director of SmartMarketer, an information hub for do-it-yourself entrepreneurs.

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Learn:

Conversion bonuses your site needs to have
The difference between cross sell and upsell
The right way to do cross sell
How Ezra sets up post purchase upsells
Ezra reveals all of his stats including his email revenue
and the product you’ll never guess he sold in 2009

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