The Unofficial Shopify Podcast: Entrepreneur Tales

The Business of Fashion: Using Personas & Calendars to Grow

Episode Summary

If there’s one industry that’s harder than most to market, it’s fashion. Why is it so intrinsically difficult to market a fashion store? And if we know why, what can we do about it? Joining us to break it down is Jacklyn Deans. Jacklyn Deans is the Founder and Principal eCommerce Consultant at Flash + Color. Flash + Color helps Fashion, Beauty, and Lifestyle brands establish and expand their businesses online. With over 15 years of eCommerce and Digital Marketing experience, she advises brands on how to exponentially increase sales, boost engagement, and create loyal customers.

Episode Notes

If there’s one industry that’s harder than most to market, it’s fashion.

Why is it so intrinsically difficult to market a fashion store?

And if we know why, what can we do about it?

Joining us to break it down is Jacklyn Deans.

Jacklyn Deans is the Founder and Principal eCommerce Consultant at Flash + Color.

Flash + Color helps Fashion, Beauty, and Lifestyle brands establish and expand their businesses online.

With over 15 years of eCommerce and Digital Marketing experience, she advises brands on how to exponentially increase sales, boost engagement, and create loyal customers.

Subscribe to The Unofficial Shopify Podcast via Email

Subscribe to The Unofficial Shopify Podcast on iTunes

Subscribe to The Unofficial Shopify Podcast on Stitcher

Subscribe to The Unofficial Shopify Podcast via RSS

Join The Unofficial Shopify Podcast Facebook Group

Work with Kurt

Learn:

Links Mentioned chronologically:

Free Guide

I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free.

Tell me where to send your sample at ecommerce-bootcamp.com