The Unofficial Shopify Podcast

How a Reddit Post Led to a $5M Skincare Brand

Episode Summary

w/ Dermazen's Austin Beals

Episode Notes

Hear how Austin Beals hacked his way out of a chronic skin condition to create Dermazen, a skincare brand that’s bringing in $5 million a year. No investors, no BS— just one man’s obsessive quest to relieve his own seborrheic dermatitis symptoms that turned into a product line changing lives. Austin talks about bootstrapping with a small SBA loan, leveraging niche Reddit communities, and the guerilla marketing tactics that propelled his brand into the big leagues. This is the blueprint for turning your personal problems into a game-changing business.

Show Links

Sponsors

Never miss an episode

Help the show

What's Kurt up to?