The Unofficial Shopify Podcast: Entrepreneur Tales

Getting People Talking About Your Brand (Even if you're not an Influencer)

Episode Summary

Pop-Quiz: Which marketing channel is the most effective and costs the least? Answer: Word of mouth. Today, David Fallarme joins us in this actionable episode to discuss the essentials behind successful word of mouth marketing. David currently heads up marketing for ReferralCandy, a Shopify app that gives your store a referral program. David's background includes making viral Facebook games played by millions, and he uses that experience to help ecommerce stores increase their sales with word of mouth.

Episode Notes

Pop-Quiz: Which marketing channel is the most effective and costs the least?

Answer: Word of mouth.

Today, David Fallarme joins us in this actionable episode to discuss the essentials behind successful word of mouth marketing.

David currently heads up marketing for ReferralCandy, a Shopify app that gives your store a referral program.

David's background includes making viral Facebook games played by millions, and he uses that experience to help ecommerce stores increase their sales with word of mouth.

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Learn:

How to get hundreds of people talking about your store when you launch, even if you aren't an influencer
The most common beginner mistakes everyone makes when setting up referral program
How to refine your positioning to increase likelihood of people talking about you
How offering social status to your buyers is a powerful motivator

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