The Unofficial Shopify Podcast

BFCM: Predictions for Your Promotions

Episode Summary

What will Black Friday promos look like?

Episode Notes

For our upcoming Black Friday merchant survey, we asked what questions you wanted to be included. In this episode, we're predicting the answers to those questions before we conduct the survey.

Questions like...

• What's better: Free Gift with Purchase or flat discount rates?
• Do you buy extra inventory or clear out distressed inventory?
• What's Plan B if your BFCM sales don't meet your goals?

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