The Unofficial Shopify Podcast

700K YouTube Subs to Shopify Sales

Episode Summary

Cathy Yoder’s Funnel Explained

Episode Notes

Her fans call her "The Queen of Air Fryers." She gave away recipes. Her fans demanded a cookbook. One $15 PDF later, Cathy Yoder had a 5-figure launch weekend—and she hasn't looked back. With over 700K subscribers, Cathy built a content-powered Shopify business that turns viewers into superfans (and customers).

In this episode, Cathy breaks down:

• How to use YouTube as your #1 lead-gen channel
• Building products based on comment section gold
• What flopped, what worked, and why done > perfect
• Integrating YouTube with Shopify for seamless sales

If you're a creator, a merchant, or both—this is the funnel playbook you've been waiting for.

Sponsors:

• Zipify – Build high-converting sales funnels
• Cleverific – Smart order editing for Shopify
• Boost AI Search & Filter – AI-powered search that converts

Work with Kurt:

• Grow your Shopify store with me → ethercycle.com/apply
• See how we help stores grow → ethercycle.com/work
• Get my Shopify newsletter → kurtelster.com