Turn questions into conversions
What if the simple act of asking your customers the right questions could transform your e-commerce store? From segmenting audiences to personalizing product recommendations, guest Chanti Zak shows how quizzes can do more than just engage—they can drive sales and deepen connections. Join us as we uncover the hidden power of quizzes in the digital marketplace, where every answer can lead to a new discovery about your business and your customers.
00:06 - Kurt Elster (Host)
One of the questions I get a lot from Shopify merchants is hey, what are some of your favorite tools? What are the new tactics? Give me something new to try. I want a shiny toy to play with, and I think one of the tools that I love and I don't see getting used enough, given how successful I've seen it be, are quizzes, some kind of online questionnaire that asks customers a few questions and then gives them a result, and generally it'll be a product recommendation quiz, something to that effect, and we've seen such great results with it you know, using it on our client site, harney Sons Tea. They sell a lot of product. There's a lot of varieties of tea. They're very similar, and so they use a quiz and the quiz says find the right tea for you, and it makes product recommendations, and so in that sense a quiz can be a quick, fun way for new customers to segment themselves.
01:08
But there's other ways to use quizzes. Quizzes could be just this great top of funnel tool to help customers find the right stuff for them, get started, be confident, segment them, whatever it may be. But I am not an expert on quiz funnels. It's just very easy for me to go quizzes, go try that Bye. So I've got someone who is an expert on it. We're joined by Shanti Zak, a quiz funnel strategist, growth consultant, business coach and generally, from what I could tell, quite a experienced and talented marketer, and she's going to teach us quiz funnel strategy today. Shanti, thanks for doing this. How are you doing?
01:54 - Chanti Zak (Interviewee)
Thank you, I'm doing great. I'm so happy to be here.
01:57 - Kurt Elster (Host)
And so well, let's start with who are you? What do you do?
02:03 - Chanti Zak (Interviewee)
Who are you? What do you do?
02:15 - Kurt Elster (Host)
I am Shanti Zach and I create quizzes and assessments for online brands in every niche under the sun.
02:31 - Chanti Zak (Interviewee)
Any interesting client examples in there? Oh my gosh. Um, everything from companies specializing in hair loss to people teaching others how to make the most of their single season, to coaches that help people create online courses to. I just spoke with someone who has a probiotic soda that they want to sell more of. Like really, there's never a dull moment in my daily life.
03:05 - Kurt Elster (Host)
Any e-com brands Shopify store owners stand out there.
03:10 - Chanti Zak (Interviewee)
I, as you said in the intro, there's not that many e-com brands doing quizzes, so I haven't actually worked with all that many in e-com, although I have many examples prepared for successful case studies. I've seen from other people working with e-comm Though that probiotic soda company, that would be one that's a good DTC brand.
03:40 - Kurt Elster (Host)
What is their resistance? You said hey, there's just. There doesn't seem like there's many. Why do you think that is?
03:49 - Chanti Zak (Interviewee)
I mean, that's a great question. I, if I knew the answer, I think I would have more e-com clients. So anyone listening if you want to tell me what the resistance is, I'm here for it. I think it's just one of those things that, like quizzes, seem sort of like a throwaway tactic and if you're going to do one, you'll just put it together in a few hours and put it out there and like why should you hire an expert to help you with that? That's my assumption, and I could be totally wrong.
04:26 - Kurt Elster (Host)
So I think we have to start with defining a quiz funnel. What is a quiz funnel? You there.
04:43 - Chanti Zak (Interviewee)
Yeah, you cut out for a sec. Oh, oh uh defining, and then it didn't let's start with defining a quiz funnel.
04:51 - Kurt Elster (Host)
What exactly is a quiz funnel?
04:55 - Chanti Zak (Interviewee)
yeah, okay, so you know what a quiz is right. Everyone listening has probably experienced quizzes in some form. So you answer a series of questions, typically about yourself or your circumstances, and you get a personalized result right. That gives you more insight into either who you are or a subject that you care about.
05:26
And so quiz funnel is taking that idea of giving someone a quiz or an assessment and connecting the subject matter, the topic of that quiz or assessment, to what it is that you offer, what do you sell. And they get their results. It provides a solution and part of that solution is the product that you sell, and so, ideally, you instantly increase your sales off the back end of that quiz. People get their result, it gives them some personalized insight, it provides the solution and they run toward that solution. If they decide not to make a purchase right away, then the journey can continue. You can capture their email, you can retarget people who took your quiz and you can deepen that relationship and eventually, hopefully, sell them your product.
06:41 - Kurt Elster (Host)
So how did you first stumble upon the idea of a quiz funnel? Like you're the quiz funnel expert. How, when and how did that happen? There must have been an aha moment there.
06:55 - Chanti Zak (Interviewee)
Yeah, it was very random. I was working as the in-house copywriter in a spiritual development company and I was doing all the things creating course content and the whole, the whole funnel that would lead people toward the course. So I was building lead magnets of every variety and they were it. It was back in the day it was, oh my gosh, like seven or eight years ago now and teleseminars were a big thing, and so we would often do these teleseminars to get people into the funnel and they didn't work all that well, and so I thought let's do something different, let's try a quiz.
07:49
And the first quiz I did was which of your chakras is blocked? And people went crazy for it. It was wild. It was like more successful than any teleseminar, than any other lead magnet, checklist, free guide, anything that we've tried in the past, and I kind of thought I might be onto something. And a few months later I left that company and I was freelancing and really asking myself, like what can I do, focus on? What should I niche into that not a lot of other people are doing? And that quiz experience stood out for me, and so I just ran with it and started offering it to other companies and other niches and it took off. Yeah, it kept working.
08:46 - Kurt Elster (Host)
So what do you think? You had tried other approaches. None were as successful as these quizzes. Why do you think that is what's the advantage to quiz as a format?
09:04 - Chanti Zak (Interviewee)
I think it's because everyone's favorite topic, whether they want to admit it or not is themselves.
09:12 - Kurt Elster (Host)
I'm prepared to admit it.
09:15 - Chanti Zak (Interviewee)
Yeah, we all want to like it's a bottomless pit. We all want to learn more about who we are. We all want more insight into the things that we care about. More insight into the things that we care about, and so when you focus on that and you provide those answers in some form, you create an instant connection with your potential customer and a surge of like happy brain hormones too, like we have a and i't. I wish I had the funds to fund this, this study, but I'm pretty sure when we finished taking a quiz, we get like a nice little dopamine hit, especially when the results tell us something positive about ourselves absolutely see that you're checking off boxes and getting a result and there is some gamification occurring there.
10:10 - Kurt Elster (Host)
so if you're being in client services, I imagine there's an element of education to like how quiz funnels work, and as part of that you must have stumbled upon common misconceptions what's like the the top couple uh misconceptions about quiz funnels that you hear often yeah, I would say. Probably the most common, and not always completely unfounded, is that online quizzes produce low quality leads odd okay, I've heard that about like spin to win, yeah, those sorts of things, but not quizzes.
10:53 - Chanti Zak (Interviewee)
And this might not be so much in e-commerce, but, yeah, a lot of times people think like, oh, if someone's just taking a quiz, that doesn't mean they're ever going to buy from me. And sometimes that's the case because when you go into it and you just willy nilly create a quiz that you think people are going to like and will be fun, but that has no correlation or minimal correlation to how you actually help people, what you provide, then, yeah, you're not going to be attracting the right people.
11:33 - Kurt Elster (Host)
What? Who would? What kind of business is right for a quiz? What brands product category like? How do you decide who this is going to work for and who it probably isn't going to work for? There must be a few litmus tests you have in your head yeah, for sure.
11:54 - Chanti Zak (Interviewee)
So for the most part, if you have a brand where you have a diverse audience, you have more than one product that you sell and you have people coming to you asking the same questions over and over and over again, then probably a quiz or an assessment could help you. So it's, it's really that's most businesses, right. But if we're looking at e-commerce specifically, if you have any form of analysis paralysis happening when someone hits your website, then a quiz can help you. And if your customer support inbox is full of the same question repeating itself from different people every single day, you can answer that question at scale.
12:56
It doesn't really matter what niche you're in, how expensive your products are. There's a way to do it.
13:04 - Kurt Elster (Host)
I like these ideas, and you mentioned analysis paralysis, which is a real common problem in that people come to a site, they go now what? And the easiest option is give up. And that's what they do. They just back button, close the tab, switch back, switch app, whatever it is. And so, in combating analysis paralysis with a quiz, how do you achieve that?
13:32 - Chanti Zak (Interviewee)
adding analysis, paralysis with a quiz. How do you achieve that? So that's where the tea company example that you used is a great example, because there's so many different types of tea Like I just want to know which one's right for me. So, whether it's tea or t-shirts, or foundation or skincare or something else entirely, that very simple question of which fill in the blank, is right for you. It can be that simple.
14:04 - Kurt Elster (Host)
So you mentioned you had some examples in mind. Give me some examples in mind.
14:11 - Chanti Zak (Interviewee)
Give me some examples with one quiz and expanded to have a quiz in every single category of the different products that they sell. So Jones Road is Bobby Brown's makeup company and they have very simple quizzes that are really just all about finding the right product. So find the right shade of foundation, find the right shade of blush, et cetera, et cetera, Right, and that's huge. In makeup and in skincare and in anything where you're not all of the products are going to work for all of the people. So I think that their quizzes have amassed over 800 000 subscribers at by this point and you can maybe link to the octane ai case study with them, which really details how they did that. But they had this whole TikTok ad strategy where the ads were going to the shade finder quiz and they absolutely crushed with that. So that, I think, is a great example of you don't have to be super clever, it can be as simple as like find the right product, find the right shade, Right, and you can have a lot of success with that sales as well. Like they were able to I'm not sure of the exact number, but they really were able to take someone who was curious and convert them into actually buying the product. Another example is Bamboo Earth and so they have a. They have a skincare line and they help people with their quiz to compile like their perfect skincare solution system, and their quiz increased their revenue by like over 3,000%.
16:45
Whoa, it's pretty wild, yeah, and it's very well done. They give people details on the ingredients that make this product so incredible and why they're having issues with their skin before they even go in and try and sell them their products. So I think they do a really good job of giving people a deeper reason why they should purchase within their results, whereas Jones Road doesn't actually do that at all. They very simply just say here's the foundation that you should go and buy and there's nothing else. So there's certainly ways that I think jones road could improve their quiz experience, but who am I to say that when they've had a ton of success with it?
17:37 - Kurt Elster (Host)
I'm sure they've tested lots of different things, but yeah, if you go on examples on jones road beauty, it's a. There's a uh a quiz landing page and there's five or six different quizzes on it which you know it's like does this as well yeah, yeah, find my shade.
17:56
Find the miracle balm quiz, which is product specific, the foundation quiz, face pencil and neutralizer bronzer tinted face powder quiz. And I found something at the bottom of jones road. In the footer it says bobby brown left her name namesake company in 2016 and is no longer affiliated or associated with bobby brown cosmetics company or the bobby brown branded products, as I kind of got curious. Bobbybrowncosmeticscom exists seems to be a different business and on that one I did site colon BobbyBrownCosmeticscom space quiz and they have a quiz for foundation finder, concealer, corrector finder. It seems to be just a foundation, but yeah, they also they're running the quiz as well. Interesting, hmm, and then, but yeah, they're running the quiz as well. Interesting, and you mentioned Octane. Is that the tool you use or are there other tools or platforms you recommend for creating quizzes?
19:14 - Chanti Zak (Interviewee)
I think Octane is great for e-commerce and integrates directly with Klaviyo and.
19:17
Shopify. I often use another quiz builder called Interact Try. Interact is the domain and they are also great but do not yet have that direct integration with Shopify. They do have Klaviyo, so you know like if you have to cobble it together and use a bunch of Zaps, that can be challenging. I know Interact is building an integration with Shopify but for now Octane AI is. It's nice and easy and if you want e-commerce case studies for quizzes, go to octaneai because they do a beautiful job of compiling their customer success stories.
20:01 - Kurt Elster (Host)
I mean it's wild. So all right, break down the process. Walk me through creating a quiz. Where do I start?
20:13 - Chanti Zak (Interviewee)
Yeah. So you really want to start by zooming out and looking at the big picture, like what are your overarching goals with the quiz, and not just with the quiz, but with email, because the two are pretty intimately connected. You can give people the option to, at the end of the quiz questions, not give you their email and opt in to get their results right, or you can take that option away and say you want your results. You need to give your email. So actually, the two examples that I shared both do that in different ways.
20:57
Jones Road they don't care so much about getting your email. They just want you to buy the product. So you get to the end and you don't, you don't, you're not even prompted to offer your email, whereas Bamboo Earth in order to get your results, you're going to zero in on email marketing and all the things that you can do as an e-commerce brand with email. Then you at least want to have the option for people to give you their email and you at least want to be thinking about okay, what's going to happen in their inbox if they give us their email after they take this quiz, so you can drive a lot of sales after the fact, even if someone doesn't buy immediately from your results.
21:56 - Kurt Elster (Host)
Why would I not want to? At least shouldn't the default preference be optionally? Give us your email.
22:05 - Chanti Zak (Interviewee)
Yeah, I think so.
22:07
I can only imagine that a brand like Jones Road took that out because potentially it created confusion or friction that they deemed unnecessary, driving an insane amount of traffic using other strategies. And their main goal is sales from the eyeballs that they get onto the site from, say, tiktok or other platforms. So I can kind of understand it, because often people see that email bar and like their brains shut down. They're just like oh, I have to get my email X out, run away, even if it's obvious that they don't at least obvious to us. So that's the only reason I could see. Otherwise, absolutely Like you want to capture as many emails as possible and having that option for people to skip that step. Even then, if they skip it and they get their results and they love what they read or watch, then you want to have another opportunity in the results for them to get on the email list and opt in, because the benefit there is. You're capturing a lot of great data from your questions that you ask that you can use in a myriad of ways.
23:35 - Kurt Elster (Host)
How do I know what to ask? That's the hard part. I could ask 20 questions, one question when do I begin?
24:03 - Chanti Zak (Interviewee)
with someone who, let's say you had a physical store, let's just say it's a tea store and a customer walks in and they're like hey, I'm interested in tea, but I have no idea what I want. Can you help me? And you, as the merchant, are gonna ask them questions, right, and it's like well, okay, tell me a bit about your preferences. Do you like fruity, do you like a bit of a bitter aftertaste? Do you want caffeinated? Do you want herbal? And you're just gonna keep asking them questions until you get enough information to say, like okay, you might actually really be into this oolong that we just got in here. Let me tell you a bit about that one. Or here's another option. Or like here's this green tea that we've had a lot of people give us great feedback on. Like you would just ask them questions and that would come really naturally to you because you know so much about the products that you sell so many years ago that exercise yeah, many years ago I used to work in a bike shop and I did.
25:15 - Kurt Elster (Host)
Someone walked to the door and you said hey, what brings you in? Today, it it's a little too broad. Often the better question was they walk in? Hey, welcome in. What kind of riding do you do? And immediately you have started a conversation and in your head segmented them into like all right, road bike, triathlete, recumbent mountain bike, e-bike, whatever, because they're very different things to different people. But when you're looking just at the broad category of bike store, it can be overwhelming. There could be a lot to it, but the moment we just know that one multiple choice answer immediately like 80% of the products in the store become irrelevant to that person. As I says, like that's a lot of of what's going on, is segmenting it down to like okay, here's what's relevant to you, let's get rid of the stuff you don't care about.
26:12 - Chanti Zak (Interviewee)
Yeah, yeah, exactly yeah. I used to work in supplements and someone would come in and a great question to ask was like well, what are your health goals? And really just nailing like, what do you actually care about? Why are you here? So it's the exact same.
26:30 - Kurt Elster (Host)
You're just doing it at scale with a quiz so give me some, some common questions or formats that you might use.
26:42 - Chanti Zak (Interviewee)
So often I will coach people to create questions in three different categories. So the first one those are like your research questions and they might actually have very little or nothing to do with the result that someone gets. So how I, how I teach this is like just make a list of all the questions that if you had free reign and you could get the answers to these questions from your potential customers, what would those questions be? And so often that's like okay, well, I want to know their age, I want to know their sex, I want to know more, like demographic information, because that can be incredibly helpful, right, but often it's hard to ask those questions because it can also veer into like a perceived invasiveness. So we can get creative in the ways that we ask those, but that's not important.
27:42
The first thing you need to do is like what do you want to know the answers to? Because you have this opportunity with your quiz to get some of those answers at scale. So that's your first set of questions, your research questions. And if we have 10 questions in a quiz which statistically we don't want to have more than 10 questions because we start to see drop off with each additional question, over 10. So out of 10, I like to do like three research questions and if I can correlate them to what result someone gets, great. If I can't, that's okay too. So the second type of question is really just engagement, or wheel greasers you can call them, and those are just your questions that are fun and easy to answer and they might have something to do with what result someone gets. They might not, but really those are like I like to think of your questions as building a sandwich with many pieces of bread and many different toppings and we want to put the more serious, boring questions in between the engaging fun to answer questions.
28:58
I have a question in one of my quizzes that's like if you and I'm just a weirdo who loves to garden, so that it's, it's on brand for me, but I ask people, if you were a root vegetable, what would you be and why and like. I get so much feedback on that one silly question?
29:17 - Kurt Elster (Host)
um, so it's questions like that you know I would be a water chestnut.
29:24 - Chanti Zak (Interviewee)
Are water chestnuts a root?
29:25 - Kurt Elster (Host)
vegetable. I googled root vegetable and got a list and it was like corms, celery root and water chestnut. Like, okay, sweet, alright, you're crunchy, I like it. I could go with parsnip.
29:41 - Chanti Zak (Interviewee)
It's just a funny word parsnip, I think rutabaga is one of the options that I have rutabaga also a funny word.
29:50 - Kurt Elster (Host)
Yeah, okay, so I could see where you can make it like personalized and fun in there.
29:54 - Chanti Zak (Interviewee)
Keep it fun, keep it interesting. And then you have your segmentation questions, which are like you're tying those to what result someone gets. That's how you're determining what result someone gets. So if you have a like what type of bike should you buy? Quiz and one of the results is a mountain bike and one's an e-bike and one's uh, recumbent, then cool're going to have a few questions in there that help us identify which of those is going to be the best fit for this quiz taker, and I like to have it like, if possible, five questions that correlate to what the results are going to be. And so, just for the record, you can have a question that is a research question and an engagement question and a segmentation question all at the same time. You can do that, but you don't have to. So that's how I go about it I make a list of my research questions, engagement questions, segmentation questions. Usually then I have way more questions than I can actually use, so I pick my favorites and the best of them and and consolidate that into 10 good questions.
31:16 - Kurt Elster (Host)
And the thing I don't get how are the results determined? What is the? How does that like? Do you sign point values? Is it like a logic tree? I don't get it. I've never had to do that part yeah, I mean, it depends.
31:31 - Chanti Zak (Interviewee)
So you can do it in a few different ways. Like if you were doing that bike quiz, then you would just have, like, result one is a mountain bike, result two is a e-bike and result three is a recumbent bike. And so if you asked a question, why do you, what do you want to use your bike for? And option A is I want to go mountain biking, option B is I want to get to work each and every day, and option C is I have no idea, because I don't know anything about recumbent bikes. Anyways, you would then, on the back end, assign option A to result number one, option B to result number two and option C to result number three. So there's that way of doing it. If you were doing a score-based quiz, then, yeah, you would say, okay, this result is like, if they get in the range of 50 to 75 points, they get this result. This one is 25 to 50 points. And then you would certainly just assign score values to each of the potential question options. So that if you were doing a score quiz, you would do it that way.
32:47
And if you're using something like branching logic which, let's use a different example for this. The example I like to use is you're going to buy a new car. What new vehicles should you purchase? And so our first question that we ask is we want to know if they want a van, a truck or a car. Then they get placed on a whole different journey in terms of questions we ask, than someone who chose a truck, and so that's your most complex way of doing it. If you have a massive suite of products that you offer, then sometimes branching logic is what's going to make the most sense.
33:38 - Kurt Elster (Host)
Branching logic is what's going to make the most sense. And once I have my quiz figured out and it works, it generates results and I need to put it on my site. What's the best way to get people to interact with it, like I've seen it in the main menu, in the header, as a pop-up, as a featured promotion. I've seen these, these quizzes, linked to in all manner of places. So with that open-endedness, uh, now I have choice paralysis. Where do I put the darn thing?
34:12 - Chanti Zak (Interviewee)
Yeah, yeah, I like to, if possible, put it above the folds. It's one of the first things someone sees when they land on your website. If you know it works right Like you want to test it first. But if you know that, okay, X percentage of people who take the quiz are converting into buyers and their average order value is way higher than people who don't take the quiz then cool, I'm definitely going to want to have it front and center, so above the fold. And then, of course, pop-ups love them or hate them may work, so also having it as a pop-up is going to be really effective too, and I assume that placement changes visibility, so certainly this is going to change the effectiveness at least like in terms of quantity of people who take the quiz.
35:11
Oh yeah, absolutely. If you are driving traffic from social or paid ads, then I would be driving straight to a landing page where the only option is to take the quiz, you know.
35:27 - Kurt Elster (Host)
I imagine this would also work well as an email and a welcome series.
35:33 - Chanti Zak (Interviewee)
Yeah, for sure, yeah. And or like re-engaging people who've gone cold, who are on your list and they've never purchased anything, or maybe they have purchased something, but it's been a while. How do you re-engage those people? You can absolutely use a quiz to do that too.
36:14 - Kurt Elster (Host)
I can use it the other way to segment and make my emails more relevant to customers by, if I have the integration set up right and I'm asking these demographic questions or interest questions, I can say, all right, well, you know this person is. Well, if I'm selling men's and women's clothing and now I know which of the two they shop for based on the quiz, I can make sure I'm only showing them the stuff that's relevant to them. Yes, totally All right. I like that, because anytime you know you're sending irrelevant content to someone, that's when they're going to unsubscribe or get in the habit of just deleting your emails. Do you think Quizzes seem like a thing? I don't know that? There's a ton of evolution that's possible there. I mean, obviously we'll just shout like AI, just you know, rub some AI on it. But where do you see quizzes evolving to changing in five years? Are they going to work roughly the same as now?
37:11 - Chanti Zak (Interviewee)
Yeah, I mean, what I'm seeing already happening is you're taking the quiz directly in the social media platform that you engaged with the brand on to begin with, so you can say you have an instagram ad or even just organic campaign going.
37:36
You can lead people to you know the many chat automation thing type quiz in the comments and we'll send you the quiz right to your dms and then you can just take the quiz right there in your dms and get the result right there in your dms and then go buy the thing right. Like that, I think, is the next sort of iteration of how I see quizzes evolving is really just native, native integration. It's already happening. A great example that's not e-commerce, because I haven't actually seen it with e-commerce yet, but Tori Dunlap, who's a financial teacher, primarily for women. She does this and you can go and take her quiz, write in your Instagram DMs, get your results and you still give your email, you're still added to the email list, you can still import important data to your email marketing system, but on the quiz taker side it's so much more convenient to just be able to do it in the app.
38:53 - Kurt Elster (Host)
Yeah, and it's just extra steps to be removed. I hadn't even thought of that. But yeah, the idea of quiz as ad format, that's a good idea, and with something like ManyChat, I think you could probably get there. Now you can Totally All right. So for someone who's listening but still on the fence, they're like all right, quiz, that's a tool in my toolbox, but I'm not necessarily going to implement it now. What's the elevator pitch? Why should they do it today?
39:22 - Chanti Zak (Interviewee)
it now? What's the elevator pitch? Why should they do it today? Oh my gosh. Well, I mean, it's really, it's the only thing that lets you feed three birds with one scone. So if you aren't already using email segmentation to dramatically increase your sales, come on, like quiz lets you do that. The second thing is that like appeal to the ego approach of you want to make your customers feel special and loved up and like you see them, you get them, you celebrate them, you give them that dopamine release and they correlate you to those good feelings. So like what else lets you do that? I don't know. And then, lastly, is zero party data and also that like interactivity component. So, your zero party data, you're getting information from your potential customers. With their consent, you can ask them anything and that information that you gather is going to help you become a better marketer. It's going to strengthen your messaging, improve your content. And how else do you get that at scale? Like sending surveys that nobody wants to take.
40:46 - Kurt Elster (Host)
It's funny. You called a survey. I'm like. You called a quiz and now more. I'm much more interested.
40:52 - Chanti Zak (Interviewee)
Right, yeah, cause there's something in it for you. When you take a quiz, when you take a survey, you're just doing someone a favor.
40:58 - Kurt Elster (Host)
Yeah, the survey. You're right, the implication is the outcome. The survey sounds longer and less fun because at the end it just goes. Thanks for filling out my form.
41:09 - Chanti Zak (Interviewee)
I mean you have to flip and pay people to get them to take surveys, whereas a quiz like you get to ask all of those burning questions for free and it's so much fun to me as a business owner to analyze that data and see, like whoa. I'm actually really shocked by how people answered this. 80% of my audience doesn't want the V-necks, they want the crew neck. I don't know, but you know what I mean. Yeah, there's my elevator pitch.
41:41 - Kurt Elster (Host)
So where can we learn more about you?
41:44 - Chanti Zak (Interviewee)
um. Shantysackcom is my website. You can head there. You can take any number of my quizzes. I think I have five on my site and the one that's probably most relevant to listeners this podcast is my very meta quiz. It's all about what type of quiz you should create to grow your biz and you're probably going to get the e-commerce results and in that result you'll find a whole bunch of examples and really step by step of like how you go about and create a quiz for your business.
42:21 - Kurt Elster (Host)
There's some good stuff in here, including the brand voice quiz. All right, I'm putting that in the show notes.
42:27 - Chanti Zak (Interviewee)
It's honestly embarrassing and I need to redo it, but it's there.
42:30 - Kurt Elster (Host)
It's there, it exists well, that means that's how you know you're good at. What you do is when you're embarrassed by the stuff you used to do embarrassed by the stuff you used to do Annoyingly.
42:39 - Chanti Zak (Interviewee)
That's the quiz that ranks the most and I get so much search traffic for that quiz.
42:46 - Kurt Elster (Host)
That's how that goes. Google's like oh, the thing that you don't want to rank, let me go ahead and help you with that. Thanks, you can never change this now, thanks. Google Okay Well, this. Google Okay Well, this has been perfect. Thank you so much. If I love this idea, I don't have the time. Can I hire you to just do this for me?
43:13 - Chanti Zak (Interviewee)
Yeah, totally. I need more e-commerce case studies, so come at me and I'll hook you up.
43:25 - Kurt Elster (Host)
And I assume just shantyzackcom is where we go. Yeah, all right, and I got. All those links are in the show notes. At this point, dependi, tap, swipe up, swipe right, swipe left. I don't shake the phone, just paw at it and eventually you'll get to the show notes. That's, you'll get there. But yeah, I included all those links in the show notes. Shanti Zach, this has been enlightening. Thank you so much. Thanks, kurt.