w/ Collin White, Co-Founder of Tootles
Imagine a world where your worst gas-related fears simply… disappear. No awkward moments, no subtle side-eye glances. Just peace, dignity, and activated carbon filters.
That’s the world Collin White and his father set out to create when they launched Tootles, a Shopify store selling flatulence-filtering underwear. At first, people laughed. But then, they listened. Because for people with digestive issues, this isn’t a joke—it’s a solution.
Today on The Unofficial Shopify Podcast, Collin joins Kurt to talk about building a business in a deeply niche market, convincing manufacturers that fart-proof underwear is, in fact, a real thing, and finding customers who need his product (but don’t necessarily want to talk about it).
✔️ How Collin and his dad took Tootles from idea to reality
✔️ The science behind fart filtration (yes, it works)
✔️ Marketing a taboo product without making it a joke
✔️ How Tootles increases AOV with clever bundling
✔️ Why subscriptions aren’t always the answer for consumable products
Farts are funny. Business is serious. And somewhere in the middle, there’s a Shopify success story worth listening to.
🔗 Tootles Website: WearTootles.com
🔗 Kurt’s Shopify Agency: Ethercycle.com
🔗 Judge.me (Review App Used by Tootles): Judge.me
🔗 Cleverific: cleverific.com/unofficial
🔗 Zipify: zipify.com/KURT
🔗 ViralSweep: apps.shopify.com/viralsweep
Kurt Elster
This episode is sponsored in part by Boost Commerce. Imagine a search bar that's actually smart, one that helps your customers find what they're looking for without frustration. That's what Boost AI Search and Filter is all about. It's like giving your store a personal shopper right in the search bar. With Boost, shoppers can filter by everything, from size to rating. So finding that perfect product is easy. and the frequently bought together and related items recommendations are tailored to your store, giving customers a reason to add more to their carts. Boost even lets you spotlight bestsellers or new arrivals using powerful merchandising tools No coding skills needed. And if you ever do need support, their dedicated team has your back. Ready to make your store smarter? New customers can use the code Kurt. That's K-U-R-T. To get 30% off for their first six months. Head to the Shopify App Store, start your 14 day free trial of Boost AI Search and Filter today. To Today on the unofficial Shopify podcast, I am going to share with you anti-fart underwear. Yes, you heard that right. Our guest today is Colin White. He's the co-founder of Toodles. A business. He started with his father to solve a problem that a lot of people don't discuss. Bad gas. You know what? I even I have a fart sound effect, I believe. Can I use that? Should I should have really cued that.
Collin White
You should.
Kurt Elster
Jeez. No, I guess I took it off because I was like, when will I ever use this? Darn.
Collin White
Well we specialize in the silent but deadlies, so you can't really hear those ones anyway.
Kurt Elster
So Oh, okay. Good point. Um Yeah, so just so you know what you're getting into. But there's there are legitimate reasons around you know what My description is of a quirky product, but of course, you know, there are people of health problems where this becomes an embarrassing issue, and that's what they have set out to solve. So I'm your host, Kurt Elster. This is the unofficial Shopify Podcast, and I am joined by Colin White from Toodles. Colin, thank you for joining me. Um, first question: how do you introduce yourself at parties?
Collin White
Yeah, it's always an interesting uh conversation when you're at a any kind of social event and people ask, you know, what what each other what you do and it's uh it's let's just put it this way. When you say that you sell underwear that removes the smell of gas Uh it's a great icebreaker in the conversation.
Kurt Elster
Uh oh, fart filter fart filtering underwear. You too?
Collin White
Yeah, exactly. And so what's normally kind of like a socially taboo subject, uh it actually makes people very curious about the product. Like, you know, it gives them uh an opportunity to actually get to talk about something that normally you don't really get to talk about at all. And most people have, you know, all funny kind of personal anecdotes about flatulence and how they need to get it for their spouse. Um And so anyway, it's just it always uh it always ends up being a pretty funny conversation. And they always ask like, does this so wait, so does it actually work? And Um and those.
Kurt Elster
Yeah, this is not a gag product. This is a real thing.
Collin White
This is this is a real thing. And so it's actually been kind of fun for me. I mean, in a previous life, previous career. Now as a real estate agent. And so usually when you say you're a real estate agent, people are usually, you know, trying to escape the the room, you know, when that comes up.
Kurt Elster
So how how did this happen? How did you come to make fart filtering underwear?
Collin White
Yeah, so I ended up starting this business with my dad, who's a general surgeon. He had his own private practice for over 35 years. And one of the things that uh so many of his patients that were going through medical conditions, post surgery They would always you know they always ask you know their doctor about different things. But one of the things that they would always ask them, just kind of on the side, is just go, hey doc, what do I what do I do about this bad gas? And so, you know, there's a lot of anti-flatulent uh pills that are on the market, but you know, a lot of people are already taking um a lot of pills as it is. And so they uh What I think a lot of people wanted was basically a non-invasive solution to this problem. Um, and so that's kind of that started us on the path towards tootles.
Kurt Elster
Who pitched it first? Like how I just I want to imagine the conversation where you go, okay, we're really doing this.
Collin White
Yeah, no, it's uh, you know, it was definitely my it was my dad who brought it up. And you know, it's I I feel like and my brother is also a surgeon, and so it's funny when you're in a uh When you're in the medical field, it's they have like you have to have a really good sense of humor. And so it really started with just kind of like, oh, it's just a funny idea. And then it started evolving into this could be a a real product. And you start looking at the different materials that you could do and uh that you could use for it. And so it kind of just evolved from there. And we eventually just ended up launching it.
Kurt Elster
And so when you and at some point you have gotta get manufacturers to make this. So when you pitch this to manufacturers, then you gotta convince them this is real, what was their reaction?
Collin White
They were obviously very confused in the beginning. And you know, when we'd send our designs, uh, you know, like our tech packs that we'd send them with their designs and how it would work. I mean, they were very confused for a little while and then eventually you know and then eventually they'd be like, oh yeah, oh farts. Yeah. Oh, okay, this is great. And so So, anyways, once you got past the confusion, they actually loved the idea and uh and actually got really excited about it because it's a novelty product that I think every all the manufacturers that we have worked with in the past all kind of saw the opportunity with doing something very unique and novel in this way. So anyway, sort of weird, but then I, you know, then we got on board.
Kurt Elster
Okay. How does it work? It's got it it's um activated carbon? How d I did it explain it to me.
Collin White
Yeah, it's activated carbon fabric, which Activated carbon's been used for since the days of the Egyptians. And then it really started the the fabric side to it really started to come into more use during like World War One when they were put the putting them in gas masks for chemical warfare And then that eventually evolved into industrial applications like wastewater treatment, water purification. So it's been long been used for filtering. And So when we were looking at the different uh options of fabrics you could use, I mean, activated carbon was clear the winner on how to um on filtering. It was just about whether it was gonna work or not. So we uh so we had to test it and we eventually realized that it works.
Kurt Elster
How do you test it?
Collin White
So we first uh so we wanted to do it like the professional way first. So you know we kind of put together our own little lab and we took these uh hydrogen sulfide tanks. So Hydrogen sulfide, that's what makes your farts stink. And so we would uh take hydrogen sulfide in these big tanks, and we would have a gas detector, and what we would do is we'd take a tube. and we would shoot the hydrogen sulfide gas through the fabric and see how much uh hydrogen sulfide that the gas detector was detecting. So first you do like a standard normal cotton fabric. And you would shoot the hydrogen sulfide through, and you just it would spike up the hydrogen sulfide. Then you would take our activated carbon fabric And you would shoot it through, and we had a timer as well, and you would see you're like, it's not detecting any hydrogen sulfide. This is interesting. And then like a minute would go by, two minutes would go by, and then you would start to see a little bit of hydrogen sulfide come out, but then We realize we're like, well, it's not like anyone is passing gas for two minutes straight. So I think we're gonna be good.
Kurt Elster
Hey, look, you've not hung out with me. You don't know what I do.
Collin White
Yeah, those bean burritos, man.
Kurt Elster
So I love my Chipotle. What can I say? Uh you're on surely this product has evolved. Tell me about like iterations of the design. You know, between V1 and now.
Collin White
Yeah, exactly. So we're on version 3. 0 right now. Uh when we first launched it, we had the activated carbon fabric. It was actually sewn inside the underwear. And uh and so what we ended up realizing was the problem was that everyone's gotta wash their underwear, right? So you'd throw it in the underwear. The problem was that when you'd wash the underwear with the activated carbon fabric is that the filtering properties would diminish significantly. I mean, more than fifty percent. And so we realize that it's okay, this is not very this is not a sustainable product that You know, you wear it one time and then it just it doesn't work nearly as well the next time. Like we gotta make a change. to this product. And so we ended up switching it to where then the activated carbon fabric is then a replaceable filter that you can take. in and out of the underwear. It connects from the back panel to the front panel. It fits in just like a pocket. It's got a couple of tiny little Velcro strips just to keep it secure. And uh and so that way you can wash your underwear. You could actually buy additional filters uh with your with your underwear. And uh and I know like a lot of people still want to wash their pad a little bit just for like a personal hygiene standpoint. So we just I've always said just like do a light scrub on the outside to clean it, even though it doesn't touch your skin. And uh but just don't like just don't throw it in the wash or else it's gonna really mess it up.
Kurt Elster
Makes sense. Okay. It sounds like if I wanted to, I could like double up on filters. So is there a limit to what this thing can handle? Like how do you you indicate maximum damage rating?
Collin White
Right. So it basically it's and that's it that can be a really tough thing to measure because it's all based off of like the person in so many ways, but You know, from what we can it can handle a lot. You know, we use a three millimeter activated carbon fabric. Uh our original uh activated carbon that we used was 0. 4 millimeter. So we actually increased the thickness of it so it can really I mean it can really handle a lot. Um but it does You know, just like any other filter, like as you pass gas through it, it it will clog up over time because it essentially it traps the hydrogen sulfide molecules inside the fabric. But on basically on a if you're using it on a continuous basis, it'll work for three to four months each pad.
Kurt Elster
And then All right, one thing w we're having a lot of fun about this. We're joking about it. It is a funny topic. Like farts are inherently funny. I'm sorry. You know, I I have two teen boys in my house. We just know this. When I told my wife we were doing this, she was like she's like, that's stupid. Why are you shaming people, you know, for passing gas now like what people can't make smells? And yeah, I had to tell him like, well it's not, you know, it's for people with medical conditions. Isn't that the case? I mean assume anybody could wear these, but like that wasn't necessarily the intent.
Collin White
Right, for sure. I mean it's definitely for people who experience excessive gas, and while it is funny uh for anyone. I mean it's uh you know I've got a couple boys myself. I mean they just think it's hilarious when they you know when they pass gas and they see my reaction and uh So it's it's definitely funny, um, but not when you have to pass gas all the time and when you have to work in professional settings, you know, like say you're a teacher, you're a nurse, and you're working in situations where you're with people all the time. And it's like, and if it's a chronic issue, it's like you kind of want to get it solved. Like, you know, there's there's a context, there's a time and a place where it's funny. There's other times where you're just like honestly like Yeah, I'd I'd rather not pass gas right now.
Kurt Elster
Right. Okay. I just you know, I w I wanted to wanted to get that objection out of the way and to give my wife a hard time for giving me a hard time about the fart underwear episode. But no, that brings the our next topic is marketing this, right? This has to be a challenge because Not only do you have to convince people that you know they should buy the product, or you're gonna reach the right people, first you need to convince everyone who looks at it that this is not a joke. This is not a gag gift. This is I mean you could give it like a white elephant gift, but No, it this is a legit thing that solves a problem for some people. How do you tackle that?
Collin White
Right. It's definitely like you like you've said, it there's there's the two sides to it. There's the there's the funny side to it. Every every comedian will say like farts are just always funny and they always will be. So there's that side to it, and that's a reality. And then there's the other side to it where it's like this is a medical product. And so really the marketing challenge with this brand is the art of striking the balance between the two. And, you know Everyone appreciates kind of a sense of humor. Even our customer my care customers have shared me, shared with me a lot of, you know, just the humor behind buying it and and using it and uh and so there is that side to it but you gotta also make like translate that to Allowing the people to understand that this actually works and that this will actually solve a real problem for you. So it's really about just striking the balance. And it's more of an art than it is of just like um, you know, it's like here's the formula.
Kurt Elster
And uh let me read the headline on your homepage to you. Cut the cheese, not the mood.
Collin White
Exactly. Exactly. Well, you know, and it's like uh and that's where using euphemisms I think is uh you know, cutting the cheese, you know, instead of just like fart all you want, it's just, you know, it's a way of subtly addressing gas instead of just being too direct. And it just kind of it makes it easier to talk about the subject when um you know, and there's there's tons of euphemisms out there to use.
Kurt Elster
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Collin White
Totally. You know, and and I honestly feel like a lot of customers are actually very passionate about the product as well. I mean, they just, you know They give me tons of feedback. I mean, I've got it in like essays of emails. I've had people write blog posts about the product, about how it's like really transformed their life. And so Um, what you would think is just like a funny little gag product is actually something that really is helping people a lot and sometimes you just don't even like you're not even expecting that and it's pretty cool to see that and you know it's when it comes to reviews you know reviews are always uh you know, can be a challenging thing to work with because it's like, is this customer fair with what they're saying? Um I think one thing that we've always Uh, you know, like we'll get like a four-star review sometimes because maybe the design or the feel wasn't exactly to what they wanted. Um, but at the same time, like Our goal has always when we've been d designing, developing this product, was we want it to work. And we want like the first thing is always like the functionality. It's gotta filter out. the smell. And so that's why we've increased the um the carbon thickness so that there's never so there's not possibly a residual. And uh but yeah there's a little bit of like a bulkier feel to the underwear because it's got a like a little bit of a thicker fabric. And so sometimes we'll get like a four star review for that reason. But um but I mean I wear them all the time just because I'm in the business of it. I have to wear my product. And uh And, you know, I th I find it actually comfortable just like your standard underwear.
Kurt Elster
Okay. And how do you How did you reach people with this? Like what what advertising did you find effective in getting the word out there?
Collin White
Yeah, so honestly, I think for me, like marketing strategy was like I wanted to always go for the lowest hanging fruit first. So it's like getting yourself set up, you know, with Shopify and your, you know, Google Shopping feed, your Google ads, anybody that's searching for your brands, searching for your exact key keywords, you know, for this product. Um same thing on on Amazon and and just right there, there was just a bit of demand with, you know, hardly any competition. Um, so I think that was kind of a start of like, okay, that's the first phase of marketing. Second phase of marketing was how do we continue to feed that top of funnel? Because so many people just don't even know that this solution exists. And I think that's a problem that so many, especially niche brands, fall into like that challenge. I just need more people to know it exists. And so, you know, we're we run um some Facebook ads, you know, that help with some top of funnel. And we're definitely exploring more um more top of top of funnel um strategies this year as well. Such as Such as like uh going right to gastroontologists. Um we You know, just in our local medical community, um, you know, we've you know talked to just the gastroontologists in our area. They've already been kind of recommending it to their patients, gastroenterologists, like they specialize in, you know, the digestive system. And so typically their patients have are dealing with symptoms directly related to our product. And so I think that's going to be an area that we really want to lean into going into the future. um going to the digestive disease week, you know, trade show, the DDW for gastroontologists, um and going out there and and to be honest, like, you know, with My dad talking to my dad and my brother about how do you work with gastroontologists, you know, a lot of doctors just want to help their patients in the end. And you don't necessarily need to set up some type of affiliate program. With the doctor. You know, like a lot of doctors, they just want to help their patient and they'll say, hey, by the way, you can try this product. Listen, I I don't have any type of ties to it at all. Um, like financially and and honestly, like I think that's probably a path that we'll probably go down that road.
Kurt Elster
I think that makes a lot of sense. You know, if you could you're right. A a product like this, you know the problem is out there, but the people with the problem don't know to look for the solution. But if they are gonna find a solution Who are they gonna look to? Like, okay, maybe Dr. Google, but potentially their actual doctor or you know, get referred to a gastroenterologist. Right. And those folks Those are your influencers, right? And so if you can get them on board with an otherwise legitimate safe product, you know, That makes life a lot easier. Okay. I like the strategy. That's smart. So trade shows for what in you know in your place are are influencers.
Collin White
Yeah, exactly.
Kurt Elster
Just because this is it it's a quirky product, it's an unusual product, in any Do you have like a surprising customer demographic or like you know, you said you get a lot of emails from customers? Any weird requests?
Collin White
I mean, people love to bring up kind of a new idea for, you know, your your business all the time. Uh I mean I've I've even had someone say like Well, my dog has farts too. Like can he test this for dogs? And I'm like, I don't know how that would work. Like how does what if the dog has to like go to the bathroom? Like, I I don't I don't even know how that works. Um So but I did grow up with dogs. I don't have a dog right now. I have kids, not dogs. And uh and so I do remember like When my dogs got older, like and they were in the car, you'd just be like, Oh man, really? So I I do understand where that cuss customer is coming from.
Kurt Elster
Yeah, no, they're like, look, I got this new problem. It's dog smells.
Collin White
It's dog smells.
Kurt Elster
Can you assist? So are you running the solo? Is this just you?
Collin White
It's just me. Um, I have worked with uh freelancers um, you know, in the past, you know, with different parts of the business, but I mainly just run it uh myself and You know, it's which it comes with its challenges. Obviously, as we scale and grow, um, you know, I I would like to kind of expand the team more, but I think it's just one of the challenges with uh with running the business yourself is that as you know when you're in all these different platforms and you're solving these different problems. For instance, like on Amazon, if something is just bugging out on the back end, it's like you know, when you're a problem solver, you just want to spend all day just trying to like fix that problem. The problem about that is that then all those other tasks that you have that you're supposed to be doing just go by the wayside. And so it's just so when you're kind of wearing all the hats, you have to just divide all your tasks and you just have to conquer them. And if you don't finish something, you literally just have to leave it for the next day. And I've got little kids and so I have like limited amount of time and I gotta accomplish what I can accomplish. But uh but I've but it's amazing how productive you can be and I've always enjoyed the um I've always thought it was true when people say it's like if you want to get something done, give it to the busy person. And uh I think I think there's a lot of truth to it because it's when you're busy it's like you're always looking for the path of least resistance and just be decisive and just getting it done.
Kurt Elster
So looking at your site on the product page, you do several clever things. And it's like your your we call it the buy box. You know, the product form, the area where people buy is really well done. The you try to up the AOV by letting people instead of having a quantity selector, you're like, hey, do you want to buy one pair? three pairs at ten percent off or three pairs and three filters for fifteen off.
Collin White
Right.
Kurt Elster
And said that's clever. That has to up your average order value. I assume that that's the goal here.
Collin White
A lot. In fact, I would say the majority of the orders are bundles. Um I would say most of our orders are actually the three pairs plus the three. carbon pads. And uh and so which I think is just uh so just making that like product detail page change. I mean it has really just that simple change has just boosted um your AOP quite a bit.
Kurt Elster
Right. Because if I'm if I could if I'm saying, oh I want to try this product, I'll buy the starter pack. That's a fifty dollar order. But if I do the three pairs of three carbon pads, now the order jumps to 150. So it triples my AOV.
Collin White
Yeah.
Kurt Elster
That makes a huge difference in your unit economics.
Collin White
A huge, huge difference.
Kurt Elster
All right, one thing I noticed on this, your size guide, it defaults to small. That if you ever have issues or notice you're having issues, because we do a lot of apparel sites, if you notice you have issues with like The returns where people say it didn't fit happen to just an unusual number of them are size small. It's probably because it's defaulting to small. So often on apparel sites, we'll set it to not default.
Collin White
That is a great idea because that is definitely happened. The small and it's uh, you know, and it kind of creates a a challenge when it's like um you know it's like you get all your Shopify orders, you know, like from the previous day and the next morning um you know I have somebody that helps with all the, you know, shipping out all the orders. And then You get all the orders shipped out, but then the customer will say, Oh, I accidentally ordered small. You know, it's like I meant to order large.
Kurt Elster
It's like it's already been shipped off. We figure I have solved a pain for you today.
Collin White
You know what? That will I'm gonna get that done today actually.
Kurt Elster
Now one thing I I noticed uh you're selling All right, I'm I'm buying the underwear and then I've got the consumable good is the filter. I'm surprised you're not selling the filters on a subscription.
Collin White
Yeah, so that's actually something that we're going to explore and probably implement that this year. Um, you know, it's just We did like in my original version we did a uh a subscription for the underwear and what happened was with a number of customers that they accidentally uh subscribed like pretty frequently and they didn't even realize they were doing it and then they were getting shipped all this product and getting recharged and so and then they came to us just extremely angry about it. And so, you know, I think it's with um with the filter pads, like you can buy your base underwear. Every underwear comes with one filter pad already inside of it. You can buy additional filter pads. And I think it's like maybe like a post-purchase, like um, you know, like email trigger, you know, we could add this as a subscription option where they could continue to buy the filter pads and which is much more cost effective than just buying a full new underwear and it kind of keeps the cycle going a little bit more. So I think What I want to do is I just want to kind of figure out the best path of doing that to avoid any kind of mistakes or anything like that. So it's more intentional.
Kurt Elster
That makes sense. Yeah, the subscriptions is the recurring revenue is addictive. Because having in an e-com business, well, in a lot of businesses, but e-com business especially, you don't have predictable recurring revenue in the same way you might in a a different business. And so having that with a subscription really uh makes life a little bit easier. Do you what I wanna how long have you been running this store on Shopify?
Collin White
Uh I've been running it for two years now. Um and uh I've always done Shopify, haven't done anything else, and uh yeah, I really Why?
Kurt Elster
Uh what what was the thing you were like, clearly Shopify was the obvious answer for you. I want to know why.
Collin White
Well I think it's just the ease of use and it It has established itself as the industry standard for e-commerce. And so I think it's pretty obvious that, you know, you always want to use the industry standard software. And uh yeah, and it has all the different apps and it's you know it's all the other different businesses that are also investing into Shopify as well. So you can have So it's just the whole app store component to it, I think, is pretty big. The ecosystem's huge.
Kurt Elster
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Collin White
Yeah, I think especially in the beginning uh with Shopify is that I mean, as you can probably attest to with everybody that owns brands, everyone gets kind of obsessed with obsessed with their website. Like And you know, when you're starting off with uh with Shopify and you're working with the templates, it's always like, oh, I want to do this, I wanna like change that. And it's like you you feel like you can get kind of Stuck in a template. It's like, okay, maybe I maybe I should get a different template instead. And then it's like you're going through like five different templates at that one point. And I think that's kind of a frustrating uh point. I've actually um moved to I've started using this app called Replo um this year, which uh you may or may not have heard of it, but it plugs right into Shopify and it's uh it's got a great kind of front end interface so you don't really have to code or anything like that. And it allows a lot of flexibility. So um so yeah.
Kurt Elster
Is that what you built this homepage with?
Collin White
Mm-hmm. Yeah, Replo.
Kurt Elster
Wow. Yeah, this thing looks good. Yeah. Uh what's all right, so outside of Repo, do you have a favorite Shopify app or tool?
Collin White
You know, I mean it it's like I have the standard ones like um you know Calavio is uh has always been a good standard app to use. Um so I've always and And Judge Me, I I love the prices. I think I still pay like $15 a month, you know, with Judge Me. And it's uh, you know, so I, you know, so I like uh yeah, I'd say both of those apps have worked well for me.
Kurt Elster
It do you um well I want to know what's next for tootles? Like activated carbon, you could potentially use that in other stuff, like maybe we You put it in in the underarms of my shirts, in case I'm a real sweaty guy. Maybe you do, you know, other styles of underwear. I don't know. Like what's what's next? Where do you go from here?
Collin White
Yeah, great question. Um, I would definitely say like You know, there's phases to where we can grow. And I think like the next stage would be definitely just offering more styles of underwear. Uh Yeah, there's a lot of ladies that have asked for even a high like we have our hip hugger style, but I think even just having like a full briefs that goes up much higher, there's a lot of women that are ladies that are asking for that. There's also um men's briefs. Like right now we just do the boxer briefs, but men's briefs I think is We're getting requests from that. So I think starting with some of those, just newer store styles, just uh just for customer preference. And then I think the stage after that would be Solving different body odor aspects. I mean we our core competency is obviously the activated carbon fabric. We've learned how to work with that fabric, which is not the easiest fabric to source and to work with. And um so I think that's definitely one of our uh the strengths we have going and it can filter any kind of body odor. So like you said, for shirts with you know sweaty armpits, for your socks, you know, for smelly feet. You know, I think we can definitely get into that space, but it's just uh you know a matter of a timeline more than anything.
Kurt Elster
And you're in such a unique position selling a A quite a a quirky, silly, but serious product. So I'm gonna know you what advice would you give to someone else who has a a a quirky but serious product?
Collin White
I would definitely say um just from like the marketing challenge we were saying before, like humor is always good. People love being self-deprecating. And uh so you want to feed into that. I think it's great for social media in terms of reactions from people. Um, but you also just have to get people to take your product seriously that it actually works so that you're not falling into the category of the gag gift. So I think really figuring out your marketing balance is um if you're in the quirky business, uh figuring that out.
Kurt Elster
I'd agree with that advice and I I think you're doing a great job at it. Uh if if I wanted to buy this fart filtering underwear, toodles, just definitely for a friend and not me, where do I find it? What's the best place to get it?
Collin White
You can go to wearetoodles. com. So like you're wearing toodles. So w-e-ar-t-o-o-t-l-es. com. Um you could also search for toodles underwear on Amazon. So both those places.
Kurt Elster
I also I like the name Tootles. It it sounds nice. It it's kind of cute. It's fun. Yeah.
Collin White
It's upbeat.
Kurt Elster
Colin, thank you for doing this. Thank you. And thanks for coming on the show.
Collin White
Appreciate it. Thank you, Kurt. Thank you.
Kurt Elster
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