The Unofficial Shopify Podcast

Top Pickleball Creator's Video Content Strategy

Episode Summary

w/ Connor Hance, Enhance Pickleball

Episode Notes

"Our number one best-selling product… it’s called the Dink Master."

Enhance Pickleball's Connor Hance shares his incredible journey from college tennis player to the leading content creator and entrepreneur in the fast-growing world of pickleball.

🎯 Episode Highlights:

  1. Connor's transition from tennis to pickleball during the pandemic.
  2. How Connor’s first product sold over $1,000 a day on Amazon.
  3. The viral content strategy that grew his YouTube channel to 100 million views.
  4. Building a six-figure business without paid advertising.
  5. Insights into product development and scaling an e-commerce brand.
  6. Connor’s advice on leveraging social media to drive brand growth.
  7. The importance of learning from industry experts and peers.

👤 About Connor Hance:
Connor Hance, a former D1 tennis player for UCLA, stumbled into the world of pickleball during the pandemic. What started as a casual interest quickly turned into a thriving business. Today, Connor is known as the #1 content creator in the pickleball community, with his brand Enhance Pickleball dominating both on Amazon and across social media platforms. From his early days taping pickleball courts at his parents’ tennis facility to launching a successful line of pickleball products, Connor’s story is one of passion, perseverance, and smart content strategy.

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