The Unofficial Shopify Podcast: Entrepreneur Tales

Cowbucker: Starting a Hat Revolution

Episode Summary

Hear Cowbucker's merchant success journey as they sell "probably mankind's greatest invention:" a hat that's part trucker lid and part cowboy brim.

Episode Notes

Today we're hearing from the co-founder of Cowbucker, inventor of "the Bucker," a hat that's part trucker lid and part cowboy brim. According to them, it's "probably mankind's greatest invention."

Here's the wild part: they have sold close to 50,000 of them since launching in October 2014.

In today's episode, Derek shares his journey with us, and tells what he's learned along the way.

We'll find out:

How they sold their 144 units as their first order... with only a prototype
The unfair advantages that propelled their early success
After that initial success, how they scaled by repeating the same success
Derek's advice for running a successful Kickstarter
How Cowbucker drove traffic to their Shopify store

Tune in for more details!

Resources

Cowbucker - Use code KURT25 to get 25% off your Cowbucker hat. (Good from 10/9/18 to 10/16/18)
Kickstarter Campaign: Cowbucker Presents the Bucker
Book Recommendation: Traction by Gino Wickman
Book Recommendation: Marketing That Works by Leonard M. Lodish
App Recommendation: Tidio

Share your thoughts

Ask a question in The Unofficial Shopify Podcast Facebook Group
Share this show on Twitter

Never miss an episode

Help the show

Leave an honest review on iTunes. Your ratings & reviews help, and I read each one.
Subscribe on iTunes

What's Kurt up to?

See our recent work at Ethercycle
Take a ride with Kurt on YouTube

Grow Your Store in 2018

Apply to work with Kurt to grow your store.
Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com
Learn what's Shopify Plus got that regular Shopify doesn’t?”