The Unofficial Shopify Podcast

From $800K to $26M: Depesh Mandalia’s Facebook Ads Story

Episode Summary

w/ Depesh Mandalia, SM Commerce

Episode Notes

“It’s truly magic. That’s the word I use internally to describe what we’re doing here.”

What if you could turn $800K into $26 million in just 18 months—using nothing but Facebook ads? That’s exactly what Depesh Mandalia did. In this episode, he breaks down how he went from figuring out Facebook ads the hard way to running an agency that’s managed over $100 million in client revenue. Depesh doesn’t hold back on the real wins, the messy failures, and the lessons learned from scaling campaigns that most of us can only dream about.

We dig into why creative is king, how to survive the iOS 14 apocalypse, and why scaling ads gets easier once you’ve cracked the code. Plus, there’s a surprising ad campaign involving a 1-star review that somehow… worked.

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