The Unofficial Shopify Podcast

Growing a Supps Brand to $70M in 2.5 Years

Episode Summary

w/ Devyn Merklin, XScale

Episode Notes

Devyn Merklin, former CMO of Livingood Daily, shares the raw truth behind scaling a supplement brand to $70M in annual revenue. From relentless testing to mastering Shopify funnels, Devyn provides a thoughtful analysis of the strategies that worked, the mistakes that taught valuable lessons, and how brands can apply these insights to their own growth journeys.

Links

People

• Devyn Merklin
• Dr. Blake Livingood
• Ezra Firestone
• Randall Pitch
• Russell Brunson

Brands

• Hoonigan
• Livingood Daily
• Offset
• Smart Marketer

Apps

• Printful
• ViralSweep

Tools

• Kajabi
• ClickFunnels

Services

• Flippa
• Empire Flippers
• BuyBizSell
• The XScale

Sponsors

• Zipify
• Cleverific
• Boost Filter & Search

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