The Unofficial Shopify Podcast

The $700K Sale: Steal These Strategies

Episode Summary

Ezra Firestone tells us how he generated $700K over Black Friday, with $100k alone on Thanksgiving.

Episode Notes

Shopify wunderkind Ezra Firestone walks us through his $700K holiday sale. DONT MISS THIS EPISODE.

We'll find out:

• How 14,573 of their most engaged subscribers generated the most revenue
• The breakdown of the holiday email strategy, which they used to build excitement and generate sales
• The Holiday ad campaign generated a 10x return on ad spend
• Why they opted for a simple, to-the-point landing page design this year (and why it was effective)
• The exact way they optimize their product detail page
• And more!

Tune in for more details!

Resources

• BOOM by Cindy Joseph
• Zipify
• SmartMarketer
• Great product photo example: Harry's
• Ezra's product detail page example
• Ezra's Holiday Sales Training

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