The Unofficial Shopify Podcast: Entrepreneur Tales

Homepage Design Made Simple

Episode Summary

Six Lessons We've Learned from Building Hundreds of Homepages

Episode Notes

Who else wants lower bounce rates and higher conversion rates from visitors to their homepage?

We discuss:

• Should your homepage be a squeeze page?
• What in Turbo theme should be tweaked to improve the mobile experience?
• What content should go on the home page?
• Is HERO a must? Should the value prop be the hero image headline?
• Should your homepage be a branded experience or a long form sales page?

Plus Kurt develops an unnatural love for leather goods, and Paul lays out what niche he'd start a store in.

Show Links

• Popov Leather
• The Contract Shop
• Skyline Socks
• The Greek (not Latin) phrase that's the origin of "call a spade a spade"
• Welsh Otter
• Shipping Countdown Timer app
• Motiv

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What's Kurt up to?

• See our recent work at Ethercycle
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Sponsors

• Try Bold Product Upsell free for 90 days
• Save 20% on Turbo, a blazing fast Shopify theme
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager
• Outsource your Shopify customer service with Simplr