The Unofficial Shopify Podcast: Entrepreneur Tales

Is Apple Business Chat The Future of E-Commerce?

Episode Summary

Shopify Ping adds support for Apple Business Chat– That's a game changer for small business.

Episode Notes

If this show had a mantra, it might be, "People buy from people, not brands." There is no personal commerce channel than conversational commerce. Today, Shopify and Apple announced that Shopify Merchants can now use Apple's Business Chat, a tremendously powerful new way for organizations to connect with customers directly from within Messages. Previously only available to Fortune 500 business like 1800Flowers and Home Depot, it's now available today for your Shopify store. That's exciting, but what does it mean for your business?

To find out, we're joined by Shopify's Director of Product, Michael Perry.

You'll learn:

Michael Perry founded Kit, which was acquired by Shopify in 2016. He's now Director of Product at Shopify, and fiercely passionate about conversational commerce and its potential for the future of ecommerce.

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