The Unofficial Shopify Podcast: Entrepreneur Tales

Behind The Scenes at Jay Leno’s Garage

Episode Summary

Go behind the scenes at Jay Leno’s Garage with their Director of Marketing.

Episode Notes

Having a celebrity-endorsed brand and a great product must be like easy mode for ecommerce, right?

Maybe not. In today's episode, we learn the behind-the-scenes story on how Jay Leno began selling a complete line of car care products.

We're joined by Chris Walters, the Director of Marketing at Jay Leno’s Garage.

You'll Learn

• What's it like working for a celebrity brand?
• What's Jay driving these days?
• How did they get involved with Jay Leno?
• Which marketing channels are moving the needle on their business?

Tune in for more details!

Resources

• Jay Leno's Garage
• Jay Leno's Garage on YouTube
• Shopify Plus

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