w/ Kyle Hency, GoodDay Software, ex-Chubbies
“I’m a builder. I want to be building a team, building an exceptional product, and competing every day.”
Kyle Hency had a simple goal: create a brand that speaks authentically to men like him. What started as a fun idea among friends quickly grew into Chubbies, a $100M+ brand known for its short shorts and unapologetic personality. In this episode, Kyle reflects on the early days of experimenting with marketing, the challenges of scaling, and the unexpected lessons learned along the way. We explore how he transitioned from building Chubbies to co-founding Loop Returns, and now, his latest venture, GoodDay Software, an ERP solution for Shopify merchants. It’s a journey of reinvention, risk, and relentless pursuit of creating something new—while keeping things fun.