The Unofficial Shopify Podcast

What 20M Shopify Surveys Reveal About Attribution

Episode Summary

w/ Matt Bahr, founder of Fairing

Episode Notes

Watch the video interview on YouTube: https://youtu.be/TMVqWfaddG8

Shopify store owners: what if one simple question could improve your ad spend, creative, and segmentation?

In this episode of The Unofficial Shopify Podcast, Matt Bahr, founder of Fairing, unpacks what 20 million post-purchase surveys taught him about attribution—and why most brands still get it wrong. Learn how to track what really works, identify new channels like AppLovin and CTV, and use surveys to improve more than just marketing.

In this episode, you’ll learn:

• Why last-click attribution is broken—and what to use instead
• The one survey question every brand should ask
• How Fairing’s data reveals the rise of AppLovin and CTV
• What zero-party data can do for your segmentation and CRO
• How top brands like Bombas and Thrive use surveys to drive action

Sponsors:

• Swym – Wishlists, Back in Stock alerts, & more
• Cleverific – Smart order editing for Shopify
• Zipify – Build high-converting sales funnels

Resources mentioned:

• Fairing
• Shopify App Listing
• LLM Benchmarks
• Matt Bahr on LinkedIn

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