How to tell your brand's story with help from a professional screenwriter Michael Jamin
You already know the importance of sharing your brand’s story. I've told you over & over on this show, "People buy from people, not brands." Your story is the ultimate way to create an emotional connection with your customers so that they not only become raving fans, they share your story with their friends.
Unfortunately, no one tells you HOW to write your story. Worse yet, most marketing experts don’t even know what a story is. Our guest today demonstrates this to hilarious effect on yours truly.
Michael Jamin has been a professional sitcom writer since 1996. His many credits include Just Shoot Me, King of the Hill, Beavis & Butthead, Out of Practice, Wilfred, Rules of Engagement, Brickleberry, and Tacoma FD. He’s also served as Co-Showrunner/Executive Producer of Maron, Glenn Martin DDS and Rhett & Link’s Buddy System.
In his spare time, Michael runs marketing for TwirlyGirl, a unique line of girls clothing started by his wife, Cynthia. By applying his sitcom writing and producing skills to their marketing videos, Michael has helped grow TwirlyGirl into a multi-million dollar brand.
Tune in for more details!