The Unofficial Shopify Podcast

Why Your Blog Sucks (and What You Need To Do Instead)

Episode Summary

Nat Eliason, former Head of Growth at Sumo and the founder of Growth Machine, talks to us about what’s working in content marketing (and whether you should even do it at all.)

Episode Notes

Everyone loves promise of SEO, content marketing, and blogging– Do it right and you get an endless supply of free qualified traffic to your site. Do it wrong, and you get nothing.

Unfortunately, a majority of content marketing plans end up falling flat with only a few truly succeeding enough to just the investment.

So what's the difference? What are the majority of us doing wrong?

In this episode, Nat Eliason, former head of Growth at Sumo and the founder of Growth Machine, talks to us about what’s working in content creation, how to create a strategy, and whether you should even do it at all.

What he does (and doesn’t do) will surprise you– This episode is filled with contrarian ideas that will turn what you thought you knew about content marketing and SEO on its head.

We'll find out:

Tune in for more details!

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