The Unofficial Shopify Podcast

How a BOGO Deal Bootstrapped Neven Eyewear to Millions

Episode Summary

w/ Jonathan Strauss, Neven Eyewear

Episode Notes

Also on YouTube: https://youtu.be/fXKVcwl8FS8

How a BOGO Deal Bootstrapped Neven Eyewear to Millions

Jonathan Strauss lost a $500 pair of sunglasses jet skiing—and turned that wipeout into Neven Eyewear. What began as a desperate liquidation promo turned into a DTC breakthrough. In this episode, Strauss reveals how a buy-one-get-two offer saved his brand, what’s changed with Meta ads, and why scaling a bootstrapped Shopify store takes more grit than cash.

Learn:

• Why BOGO x3 worked when nothing else did
• How Neven ships worldwide with no VC money
• The backend tech powering their crazy offer
• What most brands get wrong about Meta ads

Sponsored by:

• Zipify – Build high-converting sales funnels
• Cleverific – Smart order editing for Shopify
• Address Validator – Reduce delivery address errors & costs

Links:

• Neven Eyewear → neveneyewear.com
• Sight for Sound → neveneyewear.com/pages/sight-for-sound
• Judge.me Reviews → apps.shopify.com/judgeme
• Glasson 360 Viewer → apps.shopify.com/glasson
• Shopify → shopify.com