Hoonigan marketing director Ron Zaras shares his journey working for Ken Block and Hoonigan to evolve their marketing in both media & apparel.
According to Wikipedia, Hoonigan Industries is "an apparel brand for auto enthusiasts." According to its 20 million fans, it's an car culture movement. Either way, they're on Shopify Plus, and have an incredible story to share starting back in the 2000's when co-owner and rally driver Ken Block appeared on BBC show Top Gear and filmed the hit YouTube video "Gymkhana 2", making the most viral video of 2009.
You'll learn:
Ron Zaras is a man who has somehow snuck his way into the ranks of automotive media.
Starting life as an automotive journalist (read: intern) directly out of college working for 0-60 magazine, he learned that he could sustain a living telling automotive stories - and has been attempting to do so ever since.
After an 8 year stint working directly for Ken Block under the Hoonigan Racing Division banner, he moved over to the Hoonigan Industries home base in Long Beach, California to help evolve their marketing in both media and apparel segments.
Tune in for more details!