The Unofficial Shopify Podcast

SEO in 2025: What Still Works for Shopify

Episode Summary

w/ Jeff Oxford, 180 Marketing

Episode Notes

Still trying to crack the SEO code in 2025? Jeff Oxford has worked on 300+ eCommerce sites, and he’s here to share what actually works for Shopify merchants now. From why your $300 product may be killing your rankings to how AI tools can scale your SEO ops, Jeff cuts through the noise. This episode delivers a tactical, no-fluff breakdown of SEO strategy in a search landscape increasingly shaped by AI, user behavior, and smarter content.

Sponsors:

• Zipify – Build high-converting sales funnels: zipify.com/KURT
• Cleverific – Smart order editing for Shopify: cleverific.com/unofficial
• Address Validator – Reduce delivery address errors: addressvalidator.com

Links & Resources:

Jeff Oxford – 180marketing.com
Kurt Elster – kurtelster.com

Tools & Services Mentioned:

• Ahrefs
• Claude (Anthropic)
• Google Search Console
• Replit
• ScreenshotOne API
• Shopify
• Ubersuggest

Work With Kurt:

• Apply to work with Kurt: ethercycle.com/apply
• See our client success stories: ethercycle.com/work
• Get my newsletter: kurtelster.com