The Unofficial Shopify Podcast

Smart Marketer Live 2025

Episode Summary

Attending Ecom's Best Kept Secret

Episode Notes

I spent three days at Smart Marketer Live in Denver, capturing raw conversations with agency owners, brand founders, and Meta reps about what's actually working in 2025.

This isn't your typical conference recap. We're talking about Meta's Andromeda update that killed everyone's ad performance over the summer, why TikTok Shop might be a trap, and how a chicken supplement business owner plans to poach employees like she's manifesting herbs.

Featuring Beav Brodie (Tactical Baby Gear), Brett Curry (OMG Commerce), Attila from Smart Marketer, and Celia Hatch (Buff Clucks).

SPONSORS

Swym - Wishlists, Back in Stock alerts, & more
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Cleverific - Smart order editing for Shopify
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Zipify - Build high-converting sales funnels
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LINKS

• Tactical Baby Gear: https://tacticalbabygear.com
• Fight Soap: https://fightsoap.us
• Buff Clucks: https://buffclucks.com
• OMG Commerce: https://omgcommerce.com
• Smart Marketer: https://smartmarketer.com

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The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.