The Unofficial Shopify Podcast: Tales of eCommerce Entrepreneurship

Split Tests That Win: How to Start Optimizing Your Shopify Store

Episode Summary

CRO Wunderkind Nick Disabato teaches his methodology for winning 67.2% of split tests over the past five years.

Episode Notes

In this episode recorded in front of a live audience, CRO Wunderkind Nick Disabato will teach you his exact methodology for winning 67.2% of split-tests over the past five years.

Through his consultancy, Draft, Nick conducts research-driven optimizations of online stores, so they can grow without needing to increase their ad spend. Rather than running the usual marketing playbook, Nick uses design research as the fundamental tool for optimization. He also wrote design best-sellers Cadence & Slang and Value-Based Design.

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