The Unofficial Shopify Podcast: Entrepreneur Tales

Don’t be a Vending Machine: Going Beyond Rewards to Build Loyalty

Episode Summary

Is your business just a vending machine? And is that vending machine on fire? Learn how going beyond basic rewards programs can help you stop discounting and start building a community of loyal customers.

Episode Notes

Is your business just a vending machine? And is that vending machine on fire?

Consider this: Facebook ad costs have gone up substantially since last year. CPM’s have increased on average 35% since last quarter. If a significant portion of your qualified traffic is coming from paid traffic, your business is actively on fire.

Today's guest thinks so, but he's got some ideas on how to solve it. In today's episode, you'll learn how going beyond basic rewards programs can help you stop discounting and start building a community of loyal customers.

Steve Deckert is the founder of Smile.io. They power reward programs for 20,000 merchants across the globe. Use Smile.io to reward your customers for completing profitable actions.

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